James Zucco is a former advertising art director who shifted his focus to fine art and illustration in 2016. He works primarily with ink and water on paper, often creating performance videos of his process. The work is both minimalist and emotive with an emphasis placed on ideas—a carryover of his art direction career. Titles are important partners to the visuals, creating poetic and relatable concepts. James lives in Minneapolis with his wife and their dog. His work resides in private collections around the world.